About
New Kids On The Block-NKOTB is a training program designed by the CBBC Cameroon Blockchain Business Council to get teenagers interested in computer programming, entrepreneurship, and emerging technologies such as blockchain.
NKOTB needed a brand that will inspire kids and communicate the value of the program to their parents.
Success criteria; Parents registering their children for the course.
Project Type
Logo design, Branding, and marketing material
Goals
Their goal was to deliver a unique learning opportunity through this program to nudge them towards technology, inspire them, and give the skills needed to start exploring these technologies.
Process
*Interview with client
*Design Brief
Solution
Together with the team, we decided kids and parents via both digital and traditional media with a marketing campaign. We created a series of fliers on linked, twitter, and Instagram to drive organic interest to the landing page for registration.
Final deliverables
Brand guide
Logo, Social media cover page, Posters, Rollup banners, flyers, Facebook, and twitter posters/flyers
Many thanks to you!